Avatar doesn’t need much introduction. The masterpiece in spectacle from the mind of James Cameron, a sequel was a given. In 2010 Cameron and Landau hired Kathy Franklin to lead the creation of the Avatar Extended Universe via massive franchise expansion. This meant theme parks, books, comics, traveling museum shows, games, and social media. When she first decided to expand her team, she needed someone unique. Someone who knew how to use social media, make games, and build apps for mobile and web.